Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.
Manage episode 255216659 series 2582415
By Nick Hobson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Charlotte Blank is one of the world’s first “chief behavioral officers.” As CBO of Maritz, Charlotte leads Maritz’s practice of behavioral science and innovation. She forges the connection between academic theory and applied business practice, by elevating the use of field research to advance our understanding of human behavior in the modern marketplace. Charlotte has led programs in consumer psychology and global branding during her ten years in the media and automotive industries, including various marketing roles for General Motors, and new product innovation for Turner Broadcasting. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and an MBA from Harvard Business School. Ever-curious about what “makes us work,” Charlotte is a frequent contributor to PeopleScience.com.