Building the Berkshire Hathaway Model of Impact Investing - Craig Jonas Ph.D. // CEO & Founder of CoPeace Holdings


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In this episode of the Investing in Impact podcast, I speak with Craig Jonas Ph.D., CEO and Founder of CoPeace on using the holding company model to create a long term impact investing approach.

Dr. Craig Jonas is a lifelong entrepreneur with success across business, academic, and athletic industries. Craig has over 30 years of experience in management with a passion for team-building and drawing individuals with big ideas together.

Craig founded CoPeace in 2018 after serving as COO of Basketball Travelers and BTI Events, an elite sports event management and media conglomerate, for over 20 years. In his role, Craig supervised international sporting events and tours worldwide. He served as the head or deputy head of the American delegation for the Summer and Winter World University Games from 2007-17.

Craig has always had a passion for bringing true impact to global sport, supporting the idea that sports can bring cultures and people closer together. He was one of the first American coaches to travel to South Africa post-apartheid to host basketball clinics for local youth. Craig also represented the United States at the International Olympic Academy in Greece after earning national basketball “Coach of the Year'' honors.

Previously, Craig served as vice president for business development for the broadcast media technology firm, Sportvision, best known for bringing revolutionary visual enhancements to live sports broadcasts, including American football’s yellow first-down line and baseball’s strike zone. Prior to Sportvision, Craig served as the executive vice president of Coach’s Edge and helped initiate its $100- million merger with Sportvision.

Craig earned his doctorate in conflict management from the University of Kansas, where he also taught leadership, marketing, and management courses to undergraduate and masters students. As an undergraduate student, Craig attended Carleton College in Minnesota, and went on to complete his graduate degree at Colorado State University. Craig is a father of two sons. He lives with his wife, Seanna, and dog, Fergus, in Colorado.

About CoPeace:

CoPeace is a first-of-its-kind holding company in the impact investing space. We are building a portfolio of carefully-screened, for-profit companies which are achieving measurable social and/or environmental impact, while providing competitive returns to investors.

A unique CoPeace feature is that a direct investment in the company, and its holdings, is accessible to the average investor, not just wealthy accredited investors.

CoPeace is a Certified B Corp and also registered as a Public Benefit Corporation (PBC). As a Certified B Corp and PBC, CoPeace meets the highest verified standards of social and environmental performance, transparency, and accountability and is one of only 400 companies worldwide with both B Corp and PBC designation.

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52 episodes