Media Training: Save Your Career with a Crisis Communication Plan


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Using communications to manage a crisis and protect your reputation is central to media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares with many crisis communication examples.
Read the full transcript and watch more interviews:
In this episode, we discuss:
-- Which events are truly a crisis rather than just a PR nightmare?
-- First steps for crisis communication management
-- Are data breaches a crisis?
-- Is newsjacking ethical?
-- Crisis communication and social justice
-- Crisis communication strategies and corporate PR
-- Reputation crisis management and corporate risk management
-- The crisis management team
-- Honesty in strategic messaging and crisis communications
-- Role of media interviews and analysts in crisis communications
-- Advice to avoid a PR crisis and manage crisis communications
A highly regarded communications and marketing executive, Bill Wohl is globally recognized for leadership in crisis communications. Bill brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working in leadership roles at SAP – where he reported to the CEO and led CEO, PR, analyst relations, crisis, and field communications. He was the Chief Communications Officer at Hewlett Packard when the company had revenue of $120 billion annually with 300,000 employees. He was Chief Communications Officer at data management leader Commvault. Most recently, he was Head of Brand & Communications at United Rentals, a $9 billion revenue leader in the construction equipment rental space.
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