The Importance of Tailoring Communications to Life Stages and Mindsets
Manage episode 332348672 series 3364480
By Six Black Pens. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.
Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.
If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com
Guests:
Interviewer: Kimberley Gaskin – Director, Six Black Pens
Interviewee: Emma Burn – Head of Strategy, Six Black Pens
2 episodes
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