The Importance of Tailoring Communications to Life Stages and Mindsets
Manage episode 332348672 series 3364480
While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.
Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.
If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at email@example.com
Interviewer: Kimberley Gaskin – Director, Six Black Pens
Interviewee: Emma Burn – Head of Strategy, Six Black Pens