The Importance of Tailoring Communications to Life Stages and Mindsets


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While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

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Interviewer: Kimberley Gaskin – Director, Six Black Pens

Interviewee: Emma Burn – Head of Strategy, Six Black Pens

2 episodes