Frank Rose, The Power of Strategic Storytelling and Narrative Thinking - InnovaBuzz 490


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By Dr Jürgen Strauss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I’m really excited to have as my guest, Frank Rose, the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.

In our discussion, Frank talked to me about:

  • Why we are turning away from advertising and seeking more immersive entertainment experiences
  • How to be strategic with storytelling in a way that engages and serves our audience
  • What he means by Narrative Thinking

Listen to the podcast to learn more.

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