Ep. 215: Building an award-winning ABM campaign ft. Lisa Sharapata

41:16
 
Share
 

Manage episode 303799295 series 1572444
By Kathleen Booth. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.

Lisa’s approach relies on intent data to identify in-market accounts. She went all in on this after discovering intent data and joined 6Sense to learn more about it. Now, at Mindtickle, she’s a 6Sense customer and is using predictive modeling to identify the best fit, high intent prospects and market to them at scale.

The result? Conversion rates increased from 9 to 40%.

Want to know how she did it? Check out the full episode to hear Lisa’s story.

Resources from this episode:

227 episodes