E234: Constantly Evolving Strategies and Tools That Drive eCommerce Retention Marketing (Brian Becker and Will Evans from Flowcandy)

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In this episode, we speak with Brian Becker and Will Evans from Flowcandy about The Constantly Evolving Strategies and Tools That Drive eCommerce Marketing specifically around retention marketing. Not only that but we hit on the importance of the customer journey and key insights on how to create a good customer experience for your clients and ecommerce customers.
Brian is one of the CoFounders of FlowCandy and serves as their Creative Director. He has an extensive background in design, user experience, eCommerce, and building businesses.
Will is the other CoFounder of FlowCandy and serves as their Strategy Director. He has an extensive background in email marketing, CRO, eCommerce, and building an agency.
Brian and Will talk about:
• Retention Marketing Strategies for E-commerce
• Their philosophy on gaining new business as agency owners
• The Customer Experience and why it matters

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