E230: Generosity As A Business Advantage (Wes Gay - Wayfinder)

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By Inbound Back Office. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Do you ever feel like you're giving too much information away for free?
In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
Wes talks about:
• What generosity looks like as an agency
• Why you shouldn't fear it
• How to use it for driving growth
• Adopting the posture throughout the agency

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