E230: Generosity As A Business Advantage (Wes Gay - Wayfinder)


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Do you ever feel like you're giving too much information away for free?
In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
Wes talks about:
• What generosity looks like as an agency
• Why you shouldn't fear it
• How to use it for driving growth
• Adopting the posture throughout the agency

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