E220: How to Take Advantage of How People Use Technology to Make Decisions (#SmartMarketing)

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By Inbound Back Office. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Have you ever heard of the Zero Moment of Truth (ZMOT)?
It falls between the awareness and purchase phases of your customer's buying journey.
And it's super important.
Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.
You'll learn specific things you can do to harness the ZMOT with all of your potential customers.

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