E208: How to Keep Things Human in a Digital Marketing World (Clarity Creative)

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By Inbound Back Office. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer?
Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process.
In this episode, you'll learn:
• What we risk by not humanizing your content and processes
• How we can humanize automation
• How to make the right amount of effort to humanize without overwhelming yourself

411 episodes