E189 - Running an Inbound Marketing Agency (MarketMuse)

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By Inbound Back Office. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Running an Inbound Marketing Agency can be tough. It can be hard to know if you're doing the right things to ensure your agency thrives.
Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including:
Why putting your pricing on your website (and explaining why your prices are what they are) is what every agency should be doing
How to go from long-term strategy planning to more short-term, agile strategy planning to add the most value
The best ways to nurture clients so they stay for the long-term
Also check out MarketMuse's Live Virtual Event, Content Strategy Collective Live, June 22-24. It's FREE to attend and the lineup of speakers is incredible!

377 episodes