S3E7: What Drives Content Consumption and Buying Behaviors? w/ Jackie Bebenroth

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By Bryce Smith & Misbah Haque, Bryce Smith, and Misbah Haque. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, we talk to Jackie Bebenroth. She is the CEO and Brand Advisor of Muse - a change agency. Muse is a branding and content marketing agency that supports visionary leaders in the food and wellness industries.

We talk about what Jackie learned from investing $17k into her own research study, content strategy for 2022, the five change stage frameworks, prospect vs client experiences, and so much more.

Show Notes:

  • (02:47): Change and transformation
  • (12:29): Five change stage framework
  • (17:27): How to market your business in 2022
  • (22:15): Adding value to your brand
  • (30:35): Role of process communication in your business
  • (42:45): Prospect experience vs. client experience
  • (50:34): Digital marketing of your business
  • (1:07:37): Foundation of content strategy

How to connect with Jackie:

Website: https://www.museheadquarters.com/

Functional Medicine Patient Perception Report: https://www.museheadquarters.com/functional-medicine-report/

Muse Instagram: https://www.instagram.com/museheadquarters/

Muse Facebook: https://www.facebook.com/MuseContentGroup/

Jackie's LinkedIn: https://www.linkedin.com/feed/

Jackie's Instagram: https://www.instagram.com/jackiebebenroth/
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