Neuroscience and Ethical Marketing


Manage episode 292299813 series 2902484
By Shane Mauss and Starburns Audio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains". Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is a consumer neuroscience professor at Hult International Business School. Their website makes learning and implementing ethical neuromarketing accessible for all.

Patreon shout out to Mad Scientist Saahil Shenoy and his mom Seema Shenoy new product Omnipan!

Best of luck revolutionizing cookware Seema! You raised a great son.

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341 episodes