Finding Your Brand Identity and Building a Design Agency w/ Chelsea Blackwell


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By Christina Galbato. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you’re making the best choice for you and your brand?

Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.

Time Stamps:

[2:47] How Bali became the inspiration for Chelsea’s career path

[6:47] When should you start focusing on branding?

[10:21] Tips for defining your brand identity

[13:49] General design tips for approachable vs. luxury branding

[15:20] The most common mistakes people make with their branding

[18:11] A brief lesson in color psychology

[20:20] Tips for landing freelance design clients

[23:57] The key to cold pitching




72 episodes