Manage episode 292305500 series 2607888
Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you’re making the best choice for you and your brand?
Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.
[2:47] How Bali became the inspiration for Chelsea’s career path
[6:47] When should you start focusing on branding?
[10:21] Tips for defining your brand identity
[13:49] General design tips for approachable vs. luxury branding
[15:20] The most common mistakes people make with their branding
[18:11] A brief lesson in color psychology
[20:20] Tips for landing freelance design clients
[23:57] The key to cold pitching