How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke

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By Dennis Brown. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.

Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.

Tune in to hear Rachel’s story…

[01:12] Introduction to Rachel Brenke

[02:07] Background on Rachel

[04:08] History of Rachel’s businesses

[06:22] How to tap into and monetize your niche market.

[11:26] Framework on narrowing down your niche

[15:07] Approaching a unique selling position

[17:39] Expanding from being the Contract Queen

[20:00] Sell it before you make it

[23:26] Final words of wisdom

[24:29] Favorite growth tool

[24:56] Favorite book

[26:33] Connect with Rachel

Resources:

Connect with Rachel:

Website: RachelBrenke.com

Website: TheLawTog.com

Website: FitLegally.com

LinkedIn

Twitter

Instagram

Rachel’s Favorite Business Tool:

Monday.com

Rachel’s Favorite Book:

Influence: The Psychology of Persuasion by: Robert B Cialdini PhD

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