GE Ep 262 [2020] - Why You Need to Start Thinking Outside the Sales Funnel w Anand Kishore


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By Dennis Brown. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities.

During this interview we discuss:

01:45 - Why and how Anand launched AspireIQ.

4:12 - What exactly does AspireIQ do?

5:17 - He shares their revenue and growth #'s

6:36 - Anand picks one business superpower he wished he had.

8:26 - How and why is it important to build a relationship and investing it in community.

9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B.

12:07 - We talk about why community is the future of marketing, customer engagement and brand?

13:24 - How and why you need to identify your high value relationships and how to make them a part of your community.

14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients.

15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process.

17:15 - The power of thinking outside of the sale funnel

20:56 - He shares his favorite growth tool/software.

22:00 - Anand recommends one of his favorite book.

Plus a whole lot more1

Anand's Websites:

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