GE Ep 252 [2020] - How Super Coffee Went From $5 Mill Year to $5 Million Month w/ Jim Deccico

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By Dennis Brown. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales. This is Jim's 2nd time on the podcast and the previous episodes can be found at the link below.

Episode 102 with Jim DeCicco/ Super Coffee

During this interview we discuss:

1:30 - He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business.

2:51 - Jim gives us an update on the companies growth since our last interview over a year ago.

4:02 - He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim's growth.

7:44 - How and why its important to create organizational capacity.

10:15 - How Jim overcame the challenge of finding the right talent and developing a company culture.

10:50 - He talks about his C.O.A.C.H framework for building a great culture.

13:32 - Jim talks about what Super Coffee is and how the brand has evolved since launching the business.

16:54 - We discuss the importance and roll culture has played in Super Coffee's growth.

19:45 - We discuss the challenges and concept of giving up control in order to facilitate fast growth.

23:55 - A key piece of advice from Jim if your serious about launching a successful brand.

25:12 - Jim shares one business superpower he wished he had.

AND much, much more!

Jim's Websites:

www.drinksupercoffee.com

Follow Super Coffee on Instagram!

Connect with Jim on LinkedIn!

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