GE Ep 240 [2020] - Understanding #1 Reason Why People Buy w/ David Priemer


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By Dennis Brown. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.

During this interview we discuss:

1:57 - David gave us a quick backstory on his journey in sales.

6:46 - He shares the #1 business superpower he wished he had.

8:32 - We discuss the science behind why and how people buy

13:28 - How you can leverage the concept of "people buy based on their feelings"

17:30 - David shares an example of how they effectively use data to convert people in buying.

19:36 - A great example of how you can magnify data to help persuade people in sales.

22:37 - How you can leverage empathy and question when talking to clients.

26:47 - A great piece of advice for people who love sales.

27:38 - Davis shares his favorite growth tool/software.

28:18 - He recommended one of his favorite book that can help us with our business.

David's Websites:

Get a copy of David's book "Sell the way you buy"

Connect with David on LinkedIn

Learn more from David on YouTube


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