Manage episode 303226758 series 1993442
Adam Robinson is the co-founder and CEO of GetEmails.com, which is the worlds first ever email based retargeting software. He recently relocated from NY to CO because he is an avid skier.
During our call we discuss:
– How his roommate, one of the founders of Vimeo, inspired him to become an entrepreneur.
– Adam shares the business super power he wishes he had.
– He shares how and why his original plan failed, which cost him over hundreds of thousand dollars.
– Why he pivoted to GetEmails.com and why it was the best decision.
– We break down the 66% email open rate case study which blew my mind.
– Best practices for engaging new email subscribers.
– Adam shares how one of his ecommerce clients got a 10x ROI using his service during their Black Friday campaign.
– He shares how a publishing client was able to lower his cost per lead by 80%.
– We talk about how GDPR and CAN-SPAM laws impact this email retargeting strategy.
– Adam shares his favorite growth tool/software.
– He recommends one of his favorite books.
– PLUS a whole lot more.
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