Curated | Guided by Experts


Manage episode 290956487 series 1017405
By Greylock Partners. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The shift to ecommerce has been a natural progression for companies that sell everyday, approachable items like clothing and beauty products. But brands that sell pricey, technical and often highly variable products like skis, golf clubs and camping gear have historically struggled to make the online transition, as consumers tend to prefer in-person consultation at physical stores. Enter Curated. The company has developed a three-sided marketplace to replicate the valuable in-store experiences people want – and need – when purchasing high-consideration items. Curated works with a team of experts across various specialties who connect directly with consumers, then make recommendations for products from brands on the platform based on the individual’s skill level, goals and budget. Curated CEO and co-founder Eddie Vivas sat down with Greylock general partner and Curated board member David Thacker to discuss the company's formation, its accelerated traction during Covid, and their bold ambition for the future.

245 episodes