Share
))
Village Global's Venture Stories takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. The podcast is hosted by Village Global partner and co-founder Erik Torenberg. Check us out on the web at villageglobal.vc/podcast for more.
…
continue reading
In Understanding We Trust
Manage episode 359375696 series 3353111
By RWS. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers feel that brands must show their understanding and appreciation of national identity and culture – but only 23% feel brands understand are actually doing so. Given our reliance on digital – isn’t it about time that brands make the effort to demonstrate they understand us? We speak to Michael Brennan, Ingenious8, about his research report, ‘Unlocked 2023: In Understanding We Trust’, which questioned 6,500 customers across 13 countries about their global customer experiences. Michael delves into the findings, key themes emerging from the research and explains why now is the time for brands to invest in their underlying technology and services in order to deliver on their customer experience promises.
…
continue reading
135 episodes
