Michele Jannuzzi: Redesigning the Roaring Brand of Locarno Film Festival

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By Locarno Film Festival. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Michele Jannuzzi, the man behind the famous Locarno Film Festival brand emblem – the Leopard – shares the secrets of its origin, his redesign in 2007 and how the Leopard was born out of a mistake, yet quickly turned into one of the most recognisable images in cinema. The creative director and owner of Jannuzzi Smith also discusses the influence of the festival on young local creatives in Locarno just like it did for him many years ago.

17 episodes