The Holistic Value for Marketing Operations EP31 Cyberly


Manage episode 305236977 series 2899227
By FreightWaves. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.

Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business.

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Phoebe Noce on Linkedin

Follow FreightFriend on Linkedin

Check out FreightFriend’s website

What if Performance Advertising is Just an Analytics Scam?

Check out these shows next:

Google My Business Update

How To Conduct Audience Research with Amanda Natividad

Artificial Intelligence in Marketing

How to Audit Your Website (free course)

1484 episodes