174: What Book Marketing has to do with Glass Blowing: Reflecting on Free Time’s 1-Year Bookiversary 🥂
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🎉 This week marks the one-year bookiversary of Free Time making its way into the world, and the two-year podiversary of launching this show. 🥂 As I reach these milestones, a question looms: Has the book writing, launching, and marketing been a success, as I would define it?
In today’s solo, let’s ride the mindset rollercoaster of launching something new into the world, and I share specific one-year sales stats for those who are curious—similar to episode 096: Book Sales Stats—One Month Post-Launch 🎉 that I know many of you appreciated :) But first: there's an important detour that we need to take. Listen in to find out and join me for the journey.
🌟 3 Key Takeaways:
- Sometimes the “success” glass isn’t half empty or half full; remember, you created a glass! That’s the biggest accomplishment, no matter the external results.
- Be wary of the “bar is always raising” hedonic treadmill of business success. Constantly shifting your personal or business goalposts back can prevent you from enjoying the success you have achieved.
- Consider the creative’s journey as an infinity loop on its side: As waves of energy that ebb and flow across four phases; starting in the bottom left: rise, ride, release, retreat. You may cycle through these many times, even within any one part of the process (i.e. while in “marketing mode” for your work, you experience quiet moments and bigger surges of output and attention).
📝 Permission: Define success in a way that lifts your spirits, that helps you enjoy the vulnerable process of putting your creative work into the world.
✅ Do (or Delegate) This Next: Looking back on the last year, make a list to celebrate all the wins—large and small—that you’ve experienced in your business (or for any one creative project). Bonus: when you hit a big milestone or busiversary moment, do something fun to mark the occasion!
Super bonus: submit your business and/or any products (like a book or podcast) for industry awards. Most of the time, they don’t just fall from the sky—my dad and I call these Gretsky’s, after hockey player Wayne Gretsky’s famous line that, “You miss 100% of the shots you don’t take.”
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Wanting: The Power of Mimetic Desire, and How to Want What You Need by Luke Burgis
- The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark
- Join the BFF Community
- Free Time Operations Dashboard
- Get help writing an Amazon review
- BOGOGO promotion —Buy One, Get One, Give One
- MasterClass: Malcolm Gladwell Teaches Writing
- People: Jay Acunzo, Charlie Gilkey, Tosha Silver
- 138: ⛵️ Stop Sailing the Sea of Shiny Shoulds
- 170: 🌈 “Imagine a World of Abundance” ✨
- 172: Free Time Isn’t Just for the Fun Days
- 084: Sprinkling the First 1,000 Serendipity Seeds of a Launch
- 035: The Long Game with Dorie Clark
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