212: Growing an Online Presence in the Software Industry with Philipp Lackner


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By Spec Network, Inc., Kaushik Gopal, and Donn Felker. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Donn talks with Philipp Lackner about growing an online presence within the Software Industry with Instagram and YouTube.


You'll learn how Philipp went from 0 to over 80,000 followers on Instagram. This was done all organically by posting valuable content every single day to his feed.

You'll also learn how he uses YouTube (as well as Instagram) as a marketing channel for his own course products that he sells via his site.

We wrap up by talking about content strategy, what tools are used, captions and hashtags. This episode is chock full of great info if you're learning how to grow your following online.

Tools that Philipp Mentioned

Find Philipp Lackner online here

Donn's Free E-Book on Freelancing/Consulting Rates


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