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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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474: Why Market Uncertainty Is Good for Founders with Sebastian Siemiatkowski of Klarna
Manage episode 375289882 series 62727
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Sebastian Siemiatkowski says financial uncertainty is the best thing that can happen to you. Siemiatkowski is the CEO and co-founder of Klarna, the world’s biggest “buy now pay later” company, bringing consumers a low-cost and low-risk alternative to traditional high-cost credit. Sebastian came from humble beginnings and built Karna into a finance and banking industry disruptor that now has over 150 million users worldwide. Learn how he’s overcome negative public perception, co-founder breakups, and market lows to sustain Klarna’s influence in the industry.
Listen to Nathan and Sebastian discuss:
- Starting a tech company with no coding skills
- Filling a gap of buy now pay for digital businesses
- Why profitability was their main focus early on
- Why financial success ruined his co-founder relationships
- What would he do differently with co-founders
- Why banking is the perfect industry to disrupt
- Dealing with negative public perception
- Why economic uncertainty is good for entrepreneurs
- And much more founder advice…
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