435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

56:14
 
Share
 

Manage episode 347442076 series 62727
By Nathan Chan and Foundr Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience.

Listen to Nathan and Casey discuss:

  • How the 2008 recession spurred his career in digital marketing
  • Becoming a video marketing consultant before it was a thing
  • Investing his consulting earnings into developing EasyWebinar
  • Changing his business model from a plugin to SaaS
  • The fundamentals of a high-converting webinar
  • The differences between automated and live webinars
  • Webinar funnels and how they can generate qualified leads
  • Using webinars as a customer retention tool
  • Why feeling like an idiot is the most common webinar mistake
  • And much more webinar and live event advice…

This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

446 episodes