410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

48:30
 
Share
 

Manage episode 330391962 series 62727
By Nathan Chan and Foundr Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation.

Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes.

Listen to Nathan chat with Nikhil and Alejandro about:

  • Walking into a Whole Foods and pitching their first product
  • Growing their first mushrooms in a rented office space
  • Hitting their first million in revenue off sources of waste
  • Why going to a farmer’s market is the best lesson for business
  • Transitioning from selling products to empowering growers
  • Navigating the accelerated growth of the industry during COVID-19
  • Their relationship as cofounders over the past decade
  • Working with retailers like Home Depot, Target, and Walmart
  • Their “Grow One, Give One” initiative
  • And much more business scaling advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

For more Foundr content, follow us on your favorite platform:

422 episodes