375: How to Get a Million YouTube Subscribers with Alpha M’s Aaron Marino


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By Nathan Chan and Foundr Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

After going bankrupt and losing his business, Aaron Marino launched a men’s lifestyle YouTube channel in 2008. Now he has over 6 million subscribers and is building his channel through sponsorships and ecommerce.

​​Aaron is obsessed with optimizing his videos for YouTube and continues to test and tune to grow his audience. Now he’s ready to share what he’s learned.

​​Aaron joined Foundr CEO Nathan Chan to talk about:

  • Why thumbnails are the most important part of a YouTube video
  • Why giving value up front keeps people watching
  • Why click-through-rate and watch time are the most important metrics for creators
  • Why being a YouTube creator is like playing golf
  • The worst mistake a creator can make
  • How Aaron became a more authentic version of himself on camera
  • And much more...

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