MB289: Apply the 80/20 Rule to Scale Your Syndication Business – With Perry Marshall

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By Michael Blank and Garrett Lynch. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time?

Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world’s largest science research challenge, the $10M Evolution 2.0 Prize. Perry’s reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office.

On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry’s advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!

Key Takeaways

The concept of the 80/20 principle

  • Originated by Italian economist Vilfredo Pareto
  • Identified 20% of people have 80% of wealth

Perry's realization re: the fractal nature of 80/20

  • Pattern of 80/20 inside every 80/20
  • 1% of customers make 50% of purchases

How a syndication businesses can scale using 80/20

  • 1% of investments produce 50% of profits
  • Focus half of attention on right 1%

How to identify the 20% of investors to focus on

  • Make prospects DO something to qualify lead
  • Focus marketing on 20%, then repeat process

Perry’s insight around the 20/120 rule of business

  • 20% of activity makes 120% of revenue
  • Bottom 20% takes you backward

The message in Perry’s book Memos from the Head Office

  • Tap into spirituality and faith for decision-making
  • Listen to insight from God to resolve conflict
Connect with Perry Marshall

Perry’s Website

Sell 80/20

Resources

Register for Michael’s Platform Builders Masterclass

Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Financial Freedom with Real Estate Investing by Michael Blank

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

‘80/20 Is a Fractal Law of Nature’ in Harvard Business Review

John Paul Mendocha

Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd

Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche

Michael on Facebook

Michael on Instagram

Michael on YouTube

Apartment Investor Network Facebook Group

Podcast Show Notes

298 episodes