The story of how Nitasha Mehta decided to fight the “Pink Tax” with the help of her employer, Boxed, & saved their customers who identify as women more than $2 millon dollars in the process


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Today we’re hearing an incredibly inspiring story from Nitasha Mehta, a woman I met in New York who works in the CPG space for a company called Boxed. And why I wanted to share this story with you is to show you how much impact you can create in the world, even without jumping straight into starting a business. I think it’s an important reminder that you can create significant impact at your place of employment; with resources and support at your fingertips.

Nitasha’s an experienced digital marketer with over 15 years of expertise in e-commerce, product marketing, CRM, and shopper marketing. She currently heads up CPG Brand Partnerships at Boxed, working directly with over 60 CPG brands. She's extremely passionate about technology and equal opportunity, and she launched the RethinkPink initiative at Boxed--which led to Boxed becoming the first and only US retailer to take a stand against gender pricing inequities. She has also been involved with legislation and has testified in states that have introduced bills to repeal the Tampon Tax, 3 of which went on to repeal the tax, as well as joined Congresswoman Jackie Speier in her Pink Tax Repeal Act.

I’m so inspired, and I hope you are too.


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