EEC 191: Unleash Your Primal Brain to be a Better Leader with Tim Ash


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By Katrina Burrus, PhD, MCC, Host Katrina Burrus PhD, and MCC interviews leaders from the ICF International. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Dr. Katrina Burrus, MCC interviews Tim Ash and discusses the actions of entrepreneurs and explains the reasoning behind those as he answers the following questions.

  • You wrote a book called "Unleash Your Primal Brain" What enticed you to write the book?
  • Why should executives care about evolutionary psychology?
  • How do you get more in-tune with your operational brain?
  • What is important for your operational brain to function optimally?
  • How does storytelling fit into creating powerful companies and brands?
  • Can a corporate culture be created? How can a new leader identify the corporate culture in his new position?
  • How do you relate digital marketing to evolutionary psychology?
Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of, “Unleash Your Primal Brain.” Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years, he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

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