EEC 142: Why Branding Is So Important When Recruiting?


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By Katrina Burrus, PhD, MCC, Host Katrina Burrus PhD, and MCC interviews leaders from the ICF International. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Amber Hurdle is interviewed by Dr. Katrina Burrus, MCC and discusses the following:

  • Why Branding is so Important When Recruiting?
  • What makes recruiting talent difficult in today's job market environment?
  • Why does the person you interviewed seem so different than when you first interviewed them 6 months ago?
  • How can you best use data to hire talent?
  • How do you align the exterior branding with the interior branding?
Who is Amber Hurdle?

Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of a company specialized in leadership development and executive coaching.

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