Manage episode 297016738 series 2681436
List the brands you use on a regular basis.
List what emotions / feelings each of those brands elicit.
What brands will you not do business with.
What emotions / feelings do those brands elicit.
What brand do you represent?
What emotions / feelings do you think your brand elicits?
What emotions / feelings does your personal brand elicit?
List the emotions that you’d like your (personal) brand to elicit?
What level of quality do you enjoy consuming in your personal / professional life?
What level of quality do you want to elicit from your brand / organization you represent?
Be intentional about the level of quality you represent.
Realize that you / your brand / the organization you represent elicits certain emotions & feelings.
Be intentional about the feelings / emotions you want to elicit.