Manage episode 377925102 series 1467201
Steve Berg is a partner at Stride Consumer, investing alongside dynamic founders of passion brands like Jeni’s Ice Cream, Urban Decay, Skinfix and Patrick Ta Beauty over his 20-year career.
Top 3 Value Bombs
1. The world is absolutely awash in different products. Consumers have nearly infinite choices, and the key to lasting success for any company is loyalty.
2. The whole strategy at Stride is to be that partner that helps with that next stage of growth. Be the most knowledgeable, resourceful, collaborative, supportive partner through the stage where you go from chasing the market leaders to catching and surpassing them.
3. Look for a founder who really has a compelling story as to why they are trying to change the world and why it's personal to them.
Check out Stride Consumer's website - Stride Consumer
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