245: From Fashion Model to Nutritional Bar Startup! How Lizanne Falsetto Sold her Business & Started a New Brand: betterland foods™.


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Lizanne Falsetto is the Founder and CEO of Betterland Foods. Years before she became a world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and desire to solve a personal problem. On that table, the original thinkThin bar was created: a revolutionary bar that would become one of the most sought-after health foods on the market.

Lizanne is a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle 20 years before the widespread adoption of the ketogenic diet. As thinkThin scaled to reach a global audience, Lizanne became the first in the industry to stamp “gluten-free” on product packaging, ultimately paving the way for an entirely new retail category on store shelves: the nutrition bar. Lizanne’s original instinct for a clear market opportunity in health food evolved into a 20-year tenure as CEO of one of the fastest-growing health food brands in history. thinkThin was acquired by Glanbia in late 2015.

Lizanne founded Betterland Foods on the vision of a kinder, more sustainable food system. She and her team are committed to innovating in several categories to deliver the next evolution of accessible, clean, and protein-rich products that deliver superior taste and health while treading gently on our planet, creating a better food future for all. Lizanne is also an active member of the Young Presidents’ Organization (YPO), a board member of the Global Health & Wellness Network, Mayo Clinic Champion, host of the Vitality podcast, and the 2021/2022 Chapter Chair of the Pacific Coast Gold Chapter.

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*** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Lizanne Falsetto. ***

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