Boroughs & Burbs 53: The Vero Beach Show with Sally Daley and Bob McNally


Manage episode 330520343 series 2814073
By John Engel and Roberto Cabrera, John Engel, and Roberto Cabrera. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The Vero Beach Show
Known as the "Hamptons of the South" and as Florida's "Treasure Coast" Vero Beach is a 28-mile island connected by three bridges to the mainland. About 90 minutes southeast of Orlando, and 90 minutes north of Palm Beach, Vero Beach is served by its own airport with 26 direct flights a day (most importantly for New Yorkers to Newark and Westchester County). There are 15,220 people across 7,505 households of which 16% have children at home. The largest employer is Piper Aircraft in a city known mainly for tourism. And, as of 2021 the city hosts 14 private golf clubs and is the historic home of the Los Angeles Dodgers, "Historic Dodgertown".
So, why Vero Beach? That's what we want to know. This week we dig in for an in-depth conversation with Vero Beach's top realtor Sally Daley of The Daley Group and top builder Bob McNally of Palm Coast Development to understand the market, where it's been during the covid years and where it's heading.
As Palm Beach prices skyrocket (average $3.3 million, $1600 per foot) is the same true in Vero Beach ($1.2 million, $504 per foot) or is this a secret waiting to be discovered?
Are values in Vero Beach one big hurricane away from "correcting" or has building technology improved to the point where we can say these luxury homes can handle it?
At the end of 2021, some economists were calling the Florida market overheated and overvalued by 40%. But other economists are saying that covid changed everything, that the new work-from-anywhere economy means Florida is no longer only for tourism. Where does Vero Beach see itself in the future?
Sally Daley
Known for marketing savvy, boundless energy, and an ability to merge creativity with analytics, Sally is consistently among Indian River County’s top producers and has represented buyers, developers, and sellers of properties on the river, ocean, and in between at virtually all price points. In her 15-year real estate career, she has amassed sales well in excess of five hundred and fifteen million dollars.
Her dedication to research and data analytics, relentless following of the markets, and her encyclopedic knowledge of the real estate market and Indian River County make her a truly unequaled advocate for her clients. Sally’s data-backed and research-based approach stand-alone in Indian River County.
Prior to her career in real estate, Sally owned a public relations + marketing firm just north of New York City. Her firm provided services for high-profile clients like Citibank, Hyatt Hotels, Champion Paper, Nine West Shoes, and The National Multiple Sclerosis Society, among others.

Bob McNally is the CEO at Palm Coast Development. His company is unique in that it combines architecture, interior decors, and construction as the main functions of a full-service integrated business. It has built significant landmark projects and high-end residences in Vero Beach and Stuart, Florida over the past 15 years.
The McNallys hail from Morris County, New Jersey where Robert was the CEO of a major construction firm that was involved in the acquisition, planning, and construction of major communities involving well over 5,600 homes and 1,000,000 square feet of Class A office space.
Having been involved in over a billion dollars worth of construction projects the company decided to form an Architecture and Interiors studio so that it could concentrate on custom projects; homes, small communities, mixed-use projects, condominiums, and Class A commercial projects.
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65 episodes