The Law of Category
Manage episode 350354482 series 2979293
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQ
The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq