The Law of Category
Manage episode 350354482 series 2979293
By IRONBOUND Media and Mike Steadman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.
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The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq
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