Owning a successful influencer brand & the challenges behind TikTok
Manage episode 302381778 series 2982480
Uncover your Brandscape™ Strength Score
On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.
Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.
Connect with Kyle
About the show
Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.
Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.