How do you add personality to brand messaging?

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By Daniel Ocock. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Spotlight Guest

I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.


Get Your Brand Score Report

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Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

  • From artist to copywriter - 10:50
  • What is brand messaging? - 17:40
  • What are the most common brand messaging mistakes? - 20:30
  • Where to start with personality & brand messaging - 26:50
  • 5 easy ways to add personality to your brand’s website copy - 30:12

Connect with Meghan

Linktree - https://linktr.ee/meghandowns

Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS

Meghans Website - https://meghandowns.co.uk/

Boldest Brand

Beauty Pie - https://www.beautypie.com/

Mentioned in this episode:

Monzo - https://monzo.com/

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

39 episodes