6 Ways a Trademark Can Protect Your Brand - 24


Manage episode 218861671 series 1923731
By Brittany Ratelle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do you want to know what trademark can protect and why you might need one? Tune in to this episode of Law and Wit: Creative Counsel for Entrepreneurs and learn about federal trademarks and how can they help protect your brand. This episode from attorney-for-creatives Brittany Ratelle dives into the tips and tricks of using these registrations to protect the distinct characteristics of your business that may be at risk of getting ripped off, counterfeited, or diluted by other competitors or brands in your particular niche.

In this episode, you will learn:

  • what are the steps in getting a trademark
  • what stoplights have to do with good trademark strategy
  • why Legaldoom and other online form fillers may be a disaster if you try to DIY a trademark application with a lawyer on your side
  • what the heck is an Office Action and how do you respond to it
  • how trademarks can stop counterfeit goods
  • what can be trademarked
  • how trademarks can be the first (and necessary) step before licensing, franchising, or partnering with others to grow your brand beyond your reach
  • what the difference is between ™ and ® anyway?
  • how much does a trademark cost and about how long does it take to get finalized
  • what questions and prep you want to have ready when you talk to a trademark/intellectual property attorney

PLUS -- get a special secret code word at the end of the episode that will get you $100 bucks off ANY trademark package with Brittany Ratelle of Ratelle Law - legal services for creative entrepreneurs.

Transcript here

Listen below in the plug-in, or the find the podcast on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio.

Interested in more free resources to help with the legal side of running a creative business? Tune in to my FREE Legal Q and A's for Creative entrepreneurs on Tuesday evenings, 8:30 pm Pacific, 9: 30 pm MDT on IG LIVE!!!! To see other Q & A’s, I post them on my YT channel here. You can submit questions on my IG profile or hop on during the live to get them in the queue -- first asked, first answered!

For more short and sweet legal tips -- follow me on IG and subscribe to my newsletter here (you get a free legal checklist for your creative business).

75 episodes