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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Natalie Dunbar: Building a Sustainable Content Strategy Practice
Manage episode 328143659 series 3269257
By Larry Swanson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Natalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation.
Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie's new book is a must-read for anyone building or managing a content strategy program.
https://ellessmedia.com/csi/natalie-dunbar/
147 episodes
