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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Meghan Casey: Author of The Content Strategy Toolkit
Manage episode 344849601 series 3269257
By Larry Swanson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Meghan Casey literally wrote the book on content strategy practice.
Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work.
Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in the field since the book was first published.
https://ellessmedia.com/csi/meghan-casey/
147 episodes
