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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Jonathan McFadden: Inclusive Content Design
Manage episode 357165732 series 3269257
By Larry Swanson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products.
Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work.
Jonathan McFadden has been practicing inclusive design for years and gets better every year at persuading executives and managers to support this important work.
https://ellessmedia.com/csi/jonathan-mcfadden/
147 episodes
