Manage episode 376838656 series 3269257
There are a lot of pioneers in the field of content strategy, but one of them can make a strong case for being a true original.
Ginny Redish was among the cadre of usability-testing professionals who founded the discipline of UX design.
She was making government content usable, readable, and accessible decades before the famous GOV.UK makeover.
She was talking about content as conversation years before chatbots and voice assistants became common.
Her book, Letting Go of the Words, guided content practitioners and UX designers in the decade before the second wave of UX writing and content design books arrived.
It's truly difficult to find an aspect of modern content practice that Ginny hasn't influenced or informed.