Manage episode 376245125 series 3269257
Content designers are word nerds by nature. Like many other craftspeople who are passionately immersed in their work, they can forget to step back and fully articulate what we are doing.
Elizabeth McGuane has addressed this issue for the craft of content design. Her new book, Design by Definition, sets out the linguistic, rhetorical, and grammatical elements of content design and shows how they work together in design projects.