Manage episode 289818661 series 1464612
What usually happens when you talk to a new client about a potential project is that they’ll buy time to get to know you more to minimize what they perceive as "risk" before moving forward. Did you know you can eliminate this “risk” by giving them a discovery offer? In this episode, Michael Zipursky explains what a discovery offer is. You can prove your trustworthiness and dedication to the potential project by delivering value right off the bat with your discovery offer. Do you want to know how to come up with a good discovery offer? Then this episode is for you.
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