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Finding your ideal client is an essential skill of running a highly-successful consulting business. You have to identify your greatest passion and identify which type of client will benefit from it the most. Once you find the right kind of client, you’ll become more confident in your marketing and start developing content that speaks directly to them. This clarity comes from knowing who you want and don’t want to attract. In this bonus episode, Michael Zipursky gives quick tips on how you can attract more of your ideal client into your life.
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