BONUS: How to Sell Consulting Services (Like Lemonade)

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Selling a physical product cannot be too far off from selling a service. Michael Zipursky realized this firsthand, piecing together techniques that will allow consultants to sell their services like they’re an actual physical product. In this brief yet packed bonus episode, Michael teaches you how to sell consulting services like lemonade. He takes us to a lemonade event that made him realize a couple of important points when it comes selling—from getting yourself out there to providing a premium experience for your clients. Join him as he explores more.

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