CMO talks with Aaron Ballew, Ping Identity


Manage episode 301879722 series 2715791
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In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is all about the “math” and data to make the right business decisions based on the statistics required to meet sales funnel demand.

40 episodes